Coupons, games, contests, premiums, and gifts are primarily employed during the introductory stage of the PLC to gain product awareness and stimulate trial. These tools receive relatively little attention during later stages.
Answer: False
Marketing MCQ
Marketing
Coupons, games, contests, premiums, and gifts are primarily employed during the introductory stage of the PLC to gain product awareness and stimulate trial. These tools receive relatively little attention during later stages.