Marketing MCQ
Marketing
The major thing that separates the 'new and improved strategy' from other strategies employed during the growth and maturity states of the PLC is that no new benefits are added with the product change. Only existing benefits are enhanced.
The major thing that separates the 'new and improved strategy' from other strategies employed during the growth and maturity states of the PLC is that no new benefits are added with the product change. Only existing benefits are enhanced.
The major thing that separates the 'new and improved strategy' from other strategies employed during the growth and maturity states of the PLC is that no new benefits are added with the product change. Only existing benefits are enhanced.
Answer: True
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