Marketing MCQ Marketing The scale that defines what companies bring to the market, from good-dominant to service-dominant offerings, is known as the ________ continuum.

The scale that defines what companies bring to the market, from good-dominant to service-dominant offerings, is known as the ________ continuum.

Marketing

The scale that defines what companies bring to the market, from good-dominant to service-dominant offerings, is known as the ________ continuum.

Answer: service

Marketing MCQ

The scale that defines what companies bring to the market, from good-dominant to service-dominant offerings, is known as the ________ continuum.

The scale that defines what companies bring to the market, from good-dominant to service-dominant offerings, is known as the ________ continuum.

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