Marketing MCQ Marketing Using ________, GoPro encourages its millions of customers to submit their best content to the GoPro website to earn rewards and recognition. The resulting user-generated content is often a source of new product ideas in the idea generation stage of the new-product development process.

Using ________, GoPro encourages its millions of customers to submit their best content to the GoPro website to earn rewards and recognition. The resulting user-generated content is often a source of new product ideas in the idea generation stage of the new-product development process.

Marketing

Using ________, GoPro encourages its millions of customers to submit their best content to the GoPro website to earn rewards and recognition. The resulting user-generated content is often a source of new product ideas in the idea generation stage of the new-product development process.

Answer: crowdsourcing

Marketing MCQ

Using ________, GoPro encourages its millions of customers to submit their best content to the GoPro website to earn rewards and recognition. The resulting user-generated content is often a source of new product ideas in the idea generation stage of the new-product development process.

Using ________, GoPro encourages its millions of customers to submit their best content to the GoPro website to earn rewards and recognition. The resulting user-generated content is often a source of new product ideas in the idea generation stage of the new-product development process.

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