Marketing MCQ Marketing Well before the introduction of its Karma Drone, GoPro conducted a thorough environmental scan and discovered a substantial increase in the number of consumers engaging in aerial drone photography. This discovery occurred in which stage of the new-product development process?

Well before the introduction of its Karma Drone, GoPro conducted a thorough environmental scan and discovered a substantial increase in the number of consumers engaging in aerial drone photography. This discovery occurred in which stage of the new-product development process?

Marketing

Well before the introduction of its Karma Drone, GoPro conducted a thorough environmental scan and discovered a substantial increase in the number of consumers engaging in aerial drone photography. This discovery occurred in which stage of the new-product development process?

Answer: new product strategy development

Marketing MCQ

Well before the introduction of its Karma Drone, GoPro conducted a thorough environmental scan and discovered a substantial increase in the number of consumers engaging in aerial drone photography. This discovery occurred in which stage of the new-product development process?

Well before the introduction of its Karma Drone, GoPro conducted a thorough environmental scan and discovered a substantial increase in the number of consumers engaging in aerial drone photography. This discovery occurred in which stage of the new-product development process?

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