Marketing MCQ
Marketing
The new GoPro Hero5 Session offers 4K video, one-button simplicity, and voice control all in a small, waterproof design at the attractively low price of $299.99, which is $100 lower than the Hero5 Black's price. If the majority of the Session's sales were from consumers who would have purchased the more expensive Hero5 Black, we can say that the new Session _______ the sales of the Black.
The new GoPro Hero5 Session offers 4K video, one-button simplicity, and voice control all in a small, waterproof design at the attractively low price of $299.99, which is $100 lower than the Hero5 Black's price. If the majority of the Session's sales were from consumers who would have purchased the more expensive Hero5 Black, we can say that the new Session _______ the sales of the Black.
The new GoPro Hero5 Session offers 4K video, one-button simplicity, and voice control all in a small, waterproof design at the attractively low price of $299.99, which is $100 lower than the Hero5 Black's price. If the majority of the Session's sales were from consumers who would have purchased the more expensive Hero5 Black, we can say that the new Session _______ the sales of the Black.
Answer: cannibalized
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