According to this chapter, which of the following is true of color as a variable in consumer behavior?
A. As we get older, our eyes mature and our vision takes on a yellow cast.
B. Older and more mature customers are much more likely to select a black car.
C. Women are 16 times more likely to be color-blind than are men.
D. Colors look brighter to older people, so they prefer white and other bright tones.
E. Men are drawn toward brighter tones, and they are more sensitive to subtle shadings and patterns.
Answer: as we get older, out eyes mature and our vision takes on a yellow cast