Marketing MCQ
Marketing
A(n) ______ is a controlled study where researchers randomly assign respondents to different "conditions" and measure how they behave as a result. Researchers may conduct an experiment if they want to identify whether one variable (an independent variable) "causes" another (a dependent variable). By varying respondents' exposure to one or more independent variables and (hopefully) holding everything else constant, the researcher can with some degree of confidence attribute any changes in behavior to the things that were manipulated.
A(n) ______ is a controlled study where researchers randomly assign respondents to different "conditions" and measure how they behave as a result. Researchers may conduct an experiment if they want to identify whether one variable (an independent variable) "causes" another (a dependent variable). By varying respondents' exposure to one or more independent variables and (hopefully) holding everything else constant, the researcher can with some degree of confidence attribute any changes in behavior to the things that were manipulated.
A(n) ______ is a controlled study where researchers randomly assign respondents to different "conditions" and measure how they behave as a result. Researchers may conduct an experiment if they want to identify whether one variable (an independent variable) "causes" another (a dependent variable). By varying respondents' exposure to one or more independent variables and (hopefully) holding everything else constant, the researcher can with some degree of confidence attribute any changes in behavior to the things that were manipulated.
Answer: experiment
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