Hello Kitty is a character that was first introduced in Japan in 1974 and made its way onto American products in 1976. Although the brand enjoyed moderate​ success, in recent years it has become a worldwide phenomenon due to fans across the globe visiting​ "Hello Kitty" inspired Web sites and sharing their​ thoughts, feelings, and experiences. Which term best describes the fans involved in this​ consumer-to-consumer online​ activity?

Hello Kitty is a character that was first introduced in Japan in 1974 and made its way onto American products in 1976. Although the brand enjoyed moderate​ success, in recent years it has become a worldwide phenomenon due to fans across the globe visiting​ "Hello Kitty" inspired Web sites and sharing their​ thoughts, feelings, and experiences. Which term best describes the fans involved in this​ consumer-to-consumer online​ activity?

Hello Kitty is a character that was first introduced in Japan in 1974 and made its way onto American products in 1976. Although the brand enjoyed moderate​ success, in recent years it has become a worldwide phenomenon due to fans across the globe visiting​ "Hello Kitty" inspired Web sites and sharing their​ thoughts, feelings, and experiences. Which term best describes the fans involved in this​ consumer-to-consumer online​ activity?



a. B2C community

b. native community

c. zealous brand community

d. synchronicity

e. virtual brand community



Answer: virtual brand community


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