Many organizations focus on establishing relationships with customers. Which scenario best describes the nostalgic attachment relationship a consumer may feel with a product or service?
A. Sally awakens at 7:00 a.m. every morning and walks a mile to her favorite coffee shop to purchase a large coffee with cream and sugar.
B. Bill, a 20-year-old man, buys a "Happy Days" lunchbox for investment purposes.
C. Rick is motivated to buy a charm bracelet for his six-year-old daughter after seeing it in a store window.
D. Jim has decided to buy a Harley Davidson motorcycle because he thinks that the brand will help him express his self-perception to others.
E. Each year Martha sends a Currier and Ives Christmas card to her grandchildren because she remembers how much the same brand of card meant to her when she received one annually from her own grandmother.
Answer: Each year Martha sends a Currier and Ives Christmas card to her grandchildren because she remembers how much the same brand of card meant to her when she received one annually from her own grandmother.