Marketing MCQ Marketing Individuals use either recognition or recall techniques to measure _______________ for product information. Shoppers are more likely to identify an advertisement if it is presented to them than they are to recall one without being given any prompts.

Individuals use either recognition or recall techniques to measure _______________ for product information. Shoppers are more likely to identify an advertisement if it is presented to them than they are to recall one without being given any prompts.

Marketing

Individuals use either recognition or recall techniques to measure _______________ for product information. Shoppers are more likely to identify an advertisement if it is presented to them than they are to recall one without being given any prompts.

a. memory

b. market effectiveness

c. incidental learning

d. frequency marketing

e. highlighting effect

Answer: memory

Marketing MCQ

Individuals use either recognition or recall techniques to measure​ _______________ for product information. Shoppers are more likely to identify an advertisement if it is presented to them than they are to recall one without being given any prompts.

Individuals use either recognition or recall techniques to measure​ _______________ for product information. Shoppers are more likely to identify an advertisement if it is presented to them than they are to recall one without being given any prompts.

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Individuals use either recognition or recall techniques to measure _______________ for product information. Shoppers are more likely to identify an advertisement if it is presented to them than they are to recall one without being given any prompts.

Individuals use either recognition or recall techniques to measure _______________ for product information. Shoppers are more likely to identify an advertisement if it is presented to them than they are to recall one without being given any prompts.