Marketing MCQ
Marketing
Parents often influence consumer _________ in their children both directly and indirectly as they deliberately attempt to introduce their own values while controlling the degree to which their children come into contact with other information sources, such as television, internet viewing, and peers.
Parents often influence consumer _________ in their children both directly and indirectly as they deliberately attempt to introduce their own values while controlling the degree to which their children come into contact with other information sources, such as television, internet viewing, and peers.
Parents often influence consumer _________ in their children both directly and indirectly as they deliberately attempt to introduce their own values while controlling the degree to which their children come into contact with other information sources, such as television, internet viewing, and peers.
a. power
b. encoding
c. equity
d. socialization
e. theory
Answer: socialization
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