Marketing MCQ
Marketing
______________ is the process by which people select, organize, and interpret sensations. Marketers study what we add to these raw sensations to give them meaning.
______________ is the process by which people select, organize, and interpret sensations. Marketers study what we add to these raw sensations to give them meaning.
______________ is the process by which people select, organize, and interpret sensations. Marketers study what we add to these raw sensations to give them meaning.
a. perception
b. halo effect
c. momentum effect
d. plinking
e. buying effect
Answer: perception
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