Marketing MCQ
Marketing
Researchers believe our experience of touch is much like a primal language, learned before writing and speech. Some researchers have identified the important role the _______ (touch) sense plays in consumer behavior.
Researchers believe our experience of touch is much like a primal language, learned before writing and speech. Some researchers have identified the important role the _______ (touch) sense plays in consumer behavior.
Researchers believe our experience of touch is much like a primal language, learned before writing and speech. Some researchers have identified the important role the _______ (touch) sense plays in consumer behavior.
a. semiotic
b. haptic
c. schema
d. positioning
e. textural
Answer: haptic
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