Researchers believe our experience of touch is much like a primal​ language, learned before writing and speech. Some researchers have identified the important role the​ _______ (touch) sense plays in consumer behavior.

Researchers believe our experience of touch is much like a primal​ language, learned before writing and speech. Some researchers have identified the important role the​ _______ (touch) sense plays in consumer behavior.



a. semiotic

b. haptic

c. schema

d. positioning

e. textural



Answer: haptic


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