_____ is a term used by marketers to describe a desire to achieve some functional or practical​ benefit, such as when a person chooses a green salad for lunch rather than a greasy hamburger for nutritional reasons.

_____ is a term used by marketers to describe a desire to achieve some functional or practical​ benefit, such as when a person chooses a green salad for lunch rather than a greasy hamburger for nutritional reasons.



Answer: Utilitarian


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