Evidence suggests that​ _________ can lurk below the surface and cues in the environment can trigger a goal even when we​ don't recognize it. Marketers refer to this as incidental brand exposure.

Evidence suggests that​ _________ can lurk below the surface and cues in the environment can trigger a goal even when we​ don't recognize it. Marketers refer to this as incidental brand exposure.



Answer: motives


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