Marketing MCQ
Marketing
Key issues in reaching members of racial/ethnic subcultures are consumers' degree of ________ into mainstream U.S. society and the recognition of important cultural differences among subgroups.
Key issues in reaching members of racial/ethnic subcultures are consumers' degree of ________ into mainstream U.S. society and the recognition of important cultural differences among subgroups.
Key issues in reaching members of racial/ethnic subcultures are consumers' degree of ________ into mainstream U.S. society and the recognition of important cultural differences among subgroups.
a. acculturation
b. connexity
c. cohabitation
d. recognition
e. warming
Answer: a. acculturation
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