Marketing MCQ
Marketing
When researchers use the term ________, they are referring to analytical techniques that combine data on consumer expenditures and other socioeconomic factors with geographic information about the areas in which people live as a means of identifying consumers who share common consumption patterns.
When researchers use the term ________, they are referring to analytical techniques that combine data on consumer expenditures and other socioeconomic factors with geographic information about the areas in which people live as a means of identifying consumers who share common consumption patterns.
When researchers use the term ________, they are referring to analytical techniques that combine data on consumer expenditures and other socioeconomic factors with geographic information about the areas in which people live as a means of identifying consumers who share common consumption patterns.
A. sociography
B. amniography
C. mammography
D. geodemography
E. anemography
Answer: d. geodemography
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