Marketing MCQ Marketing These individuals or groups can be imaginary or actual and their opinions or behaviors are particularly important to consumers. The term that most closely matches this description is: ________.

These individuals or groups can be imaginary or actual and their opinions or behaviors are particularly important to consumers. The term that most closely matches this description is: ________.

Marketing

These individuals or groups can be imaginary or actual and their opinions or behaviors are particularly important to consumers. The term that most closely matches this description is: ________.

A. reference groups

B. social identity theorists

C. affinity groups

D. sadvertising models

E. trend setter groups

Answer: a. reference groups

Marketing MCQ

These individuals or groups can be imaginary or actual and their opinions or behaviors are particularly important to consumers. The term that most closely matches this description​ is: ________.

These individuals or groups can be imaginary or actual and their opinions or behaviors are particularly important to consumers. The term that most closely matches this description​ is: ________.

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These individuals or groups can be imaginary or actual and their opinions or behaviors are particularly important to consumers. The term that most closely matches this description is: ________.

These individuals or groups can be imaginary or actual and their opinions or behaviors are particularly important to consumers. The term that most closely matches this description is: ________.