Marketing analysts have questioned whether existing measures accurately assess the various dimensions of an​ advertisement's memorability. For​ instance, a​ ______ can occur when a person forgets information or retains inaccurate memories.

Marketing analysts have questioned whether existing measures accurately assess the various dimensions of an​ advertisement's memorability. For​ instance, a​ ______ can occur when a person forgets information or retains inaccurate memories.



Answer: memory lapse


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