Marketers measure consumer memories about products and ads. For​ instance, some evidence indicates that we can more easily retrieve information about a ​_______ than we can for a follower brand because the first​ product's introduction is likely to be distinctive.

Marketers measure consumer memories about products and ads. For​ instance, some evidence indicates that we can more easily retrieve information about a ​_______ than we can for a follower brand because the first​ product's introduction is likely to be distinctive.



Answer: pioneer brand


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