Weber's Law is an important concept to consider when dealing with markdowns or sales. For​ instance, if a retailer believes that a markdown should be at least 20 percent for the reduction to make an impact on​ shoppers, it should cut the price on a pair of socks that retails for​ $10 to​ $8 (a​ $2 discount) for shoppers to realize a difference.​ However, a sports coat that sells for​ $100 would not benefit from a​ $2 discount; the retailer would have to mark it down​ _______ to achieve the same impact.

Weber's Law is an important concept to consider when dealing with markdowns or sales. For​ instance, if a retailer believes that a markdown should be at least 20 percent for the reduction to make an impact on​ shoppers, it should cut the price on a pair of socks that retails for​ $10 to​ $8 (a​ $2 discount) for shoppers to realize a difference.​ However, a sports coat that sells for​ $100 would not benefit from a​ $2 discount; the retailer would have to mark it down​ _______ to achieve the same impact.

Weber's Law is an important concept to consider when dealing with markdowns or sales. For​ instance, if a retailer believes that a markdown should be at least 20 percent for the reduction to make an impact on​ shoppers, it should cut the price on a pair of socks that retails for​ $10 to​ $8 (a​ $2 discount) for shoppers to realize a difference.​ However, a sports coat that sells for​ $100 would not benefit from a​ $2 discount; the retailer would have to mark it down​ _______ to achieve the same impact.



a. 20

b. 25

c. 15

d. 30

e. 10



Answer: 20


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