The importance of POP in shopper decision making explains why product packages increasingly play a key role in the marketing mix as they evolve from the functional to the fantastic. Which of the following is not an example of​ POP?

The importance of POP in shopper decision making explains why product packages increasingly play a key role in the marketing mix as they evolve from the functional to the fantastic. Which of the following is not an example of​ POP?



Answer: Tatem Oats proudly displays tradition with the logo that Uncle Tate created 100 years ago.


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