A celebrity or an influential industry executive is by definition easy to locate. That person has national or at least regional visibility or has a listing in published directories or on social media. In​ contrast, ________ tend to operate at the local​ level, and they might influence only a small group of consumers rather than an entire market segment.

A celebrity or an influential industry executive is by definition easy to locate. That person has national or at least regional visibility or has a listing in published directories or on social media. In​ contrast, ________ tend to operate at the local​ level, and they might influence only a small group of consumers rather than an entire market segment.

A celebrity or an influential industry executive is by definition easy to locate. That person has national or at least regional visibility or has a listing in published directories or on social media. In​ contrast, ________ tend to operate at the local​ level, and they might influence only a small group of consumers rather than an entire market segment.



A. homophilies

B. opinion leaders

C. referent power groups

D. members of gaming platforms

E. surrogate consumers



Answer: b. opinion leaders


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