Those who conform to satisfy the expectations of others or to be accepted by the group are affected by ________ influence.
a. market maven
b. normative social
c. self-level
d. neighborhood level
e. informational social
Answer: b. normative social
Marketing MCQ
a. market maven
b. normative social
c. self-level
d. neighborhood level
e. informational social
Answer: b. normative social