________ communication is the most important driver of product choice and the information is deemed more reliable and trustworthy since we receive it from people we know.

________ communication is the most important driver of product choice and the information is deemed more reliable and trustworthy since we receive it from people we know.



a. brand

b. flaming

c. antibrand

d. avoidance group

e. word-of-mouth



Answer: e. word-of-mouth


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