Marketing MCQ Marketing As a rule, judges grant _______ protection only when consumers might be confused about what they buy because of similar coloration of a competitor's packages.

As a rule, judges grant _______ protection only when consumers might be confused about what they buy because of similar coloration of a competitor's packages.

Marketing

As a rule, judges grant _______ protection only when consumers might be confused about what they buy because of similar coloration of a competitor's packages.

a. trade dress

b. sensory appeal

c. context effects

d. perceptual protection

e. limbic appeal

Answer: trade dress

Marketing MCQ

As a​ rule, judges grant​ _______ protection only when consumers might be confused about what they buy because of similar coloration of a​ competitor's packages.

As a​ rule, judges grant​ _______ protection only when consumers might be confused about what they buy because of similar coloration of a​ competitor's packages.

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As a rule, judges grant _______ protection only when consumers might be confused about what they buy because of similar coloration of a competitor's packages.

As a rule, judges grant _______ protection only when consumers might be confused about what they buy because of similar coloration of a competitor's packages.