Marketing MCQ Marketing When a consumer is highly involved with a specific product, this is the Holy Grail for marketers because it means he or she exhibits ________, which is repeat purchasing behavior that reflects a conscious decision to continue buying the same brand.

When a consumer is highly involved with a specific product, this is the Holy Grail for marketers because it means he or she exhibits ________, which is repeat purchasing behavior that reflects a conscious decision to continue buying the same brand.

Marketing

When a consumer is highly involved with a specific product, this is the Holy Grail for marketers because it means he or she exhibits ________, which is repeat purchasing behavior that reflects a conscious decision to continue buying the same brand.

a. brand loyalty

b. consumerism

c. consumer dissonance

d. inertia

e. risk management

Answer: brand loyalty

Marketing MCQ

When a consumer is highly involved with a specific​ product, this is the Holy Grail for marketers because it means he or she exhibits​ ________, which is repeat purchasing behavior that reflects a conscious decision to continue buying the same brand.

When a consumer is highly involved with a specific​ product, this is the Holy Grail for marketers because it means he or she exhibits​ ________, which is repeat purchasing behavior that reflects a conscious decision to continue buying the same brand.

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When a consumer is highly involved with a specific product, this is the Holy Grail for marketers because it means he or she exhibits ________, which is repeat purchasing behavior that reflects a conscious decision to continue buying the same brand.

When a consumer is highly involved with a specific product, this is the Holy Grail for marketers because it means he or she exhibits ________, which is repeat purchasing behavior that reflects a conscious decision to continue buying the same brand.