When Luke was completing a survey that asked if he was satisfied with his new​ PlayStation, his mind instantly thought back on all the hours he and his twin brother had enjoyed on PlayStations over the years and answered that he was satisfied. In​ reality, he was basing that answer on his prior experiences with PlayStation rather than direct feelings about the new PlayStation he recently purchased. Market researchers studying​ post-purchase satisfaction would use the term​ ____ to describe this consumer behavior.

When Luke was completing a survey that asked if he was satisfied with his new​ PlayStation, his mind instantly thought back on all the hours he and his twin brother had enjoyed on PlayStations over the years and answered that he was satisfied. In​ reality, he was basing that answer on his prior experiences with PlayStation rather than direct feelings about the new PlayStation he recently purchased. Market researchers studying​ post-purchase satisfaction would use the term​ ____ to describe this consumer behavior.

When Luke was completing a survey that asked if he was satisfied with his new​ PlayStation, his mind instantly thought back on all the hours he and his twin brother had enjoyed on PlayStations over the years and answered that he was satisfied. In​ reality, he was basing that answer on his prior experiences with PlayStation rather than direct feelings about the new PlayStation he recently purchased. Market researchers studying​ post-purchase satisfaction would use the term​ ____ to describe this consumer behavior.



Answer: the expectancy disconfirmation model


Learn More :