The French prefer to buy top-loading clothes washers. The rest of Europe uses front-loaders. In developing its strategy for marketing to these nations, Whirlpool had to use ____________ segmentation to make sure that its washers suited the tastes of the consumers in each of the European countries.

The French prefer to buy top-loading clothes washers. The rest of Europe uses front-loaders. In developing its strategy for marketing to these nations, Whirlpool had to use ____________ segmentation to make sure that its washers suited the tastes of the consumers in each of the European countries.



Answer:  Geographic


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