Samantha is the marketing manager for a large consumer goods firm. Based on the results of a survey-based market segmentation study, Samantha has decided to segment the firm's market into 'usage rate' or 'consumption rate' segments. The results of the study identified a sizable 'heavy half' that Samantha decided to target because she has always assumed that the most profit potential exists with this segment. Samantha may be guilty of committing __________________ .
Answer: The majority facility