Morgan Health Supply Company wants to expand its product line this year. It uses its budget surplus to invest in new products rather than to remodel its offices. This is an example of which positive action?

Morgan Health Supply Company wants to expand its product line this year. It uses its budget surplus to invest in new products rather than to remodel its offices. This is an example of which positive action?



Answer: Aligning strategies and activities with goals

Kevin has been introduced to do marketing research for his company on a recently released product. Before he begins, he asks his manager what kind of data he should gather, how much data to gather, and how the data will be used. In other words, Kevin would like to know the research

Kevin has been introduced to do marketing research for his company on a recently released product. Before he begins, he asks his manager what kind of data he should gather, how much data to gather, and how the data will be used. In other words, Kevin would like to know the research



Answer:  Objectives

ABC Corporation is preparing to print the results of a marketing-research project conducted by an external research company. The researcher believes the conclusions that ABC has drawn from the report are not supported by the data. What should the researcher do?

ABC Corporation is preparing to print the results of a marketing-research project conducted by an external research company. The researcher believes the conclusions that ABC has drawn from the report are not supported by the data. What should the researcher do?



Answer: The researcher should tell ABC's managers that the data does not support their conclusions.

A business has reduces the markup on a product that has passed from the introductory stage to the growth stage. Which of the following is the most likely reason for reducing the markup percentage:

A business has reduces the markup on a product that has passed from the introductory stage to the growth stage. Which of the following is the most likely reason for reducing the markup percentage:



Answer: The lower markup will increase sales volume for the product

When a non-price factor changes--such as technology, expectations, prices of related goods, prices of inputs, or the number of sellers, there is a change in

When a non-price factor changes--such as technology, expectations, prices of related goods, prices of inputs, or the number of sellers, there is a change in supply, which results in a shift in the supply curve.


Let's break down how each of these non-price factors can affect supply:


Technology: Advancements in technology can lead to more efficient production processes, reducing the cost of production. This can result in an increase in supply, shifting the supply curve to the right. Conversely, technology that makes production more expensive or less efficient could decrease supply, shifting the curve to the left.


Expectations: If producers expect higher prices for their goods in the future, they might decrease supply now in anticipation of selling more in the future at those higher prices. This would shift the supply curve to the left. Conversely, if they expect prices to fall in the future, they might increase supply now, shifting the supply curve to the right.


Prices of Related Goods: If a firm produces multiple products, the price of one can affect the supply of another. For instance, if the price of beef rises, a rancher might decide to supply more beef and less leather, leading to a decrease in the supply of leather.


Prices of Inputs: If the cost of production inputs (like raw materials, labor, etc.) increases, it becomes more expensive for producers to supply their goods, which could lead to a decrease in supply (shift to the left). On the other hand, if input costs decrease, the supply might increase (shift to the right).


Number of Sellers: If more producers enter the market, the overall market supply will increase, shifting the supply curve to the right. Conversely, if sellers leave the market, the overall market supply will decrease, shifting the supply curve to the left.


In summary, when non-price factors change, there is a change in supply that results in a shift of the supply curve either to the right (increase in supply) or to the left (decrease in supply).

Consider the following events: The price of cell phones goes down by 25 percent during a sale. This event would cause a

Consider the following events: The price of cell phones goes down by 25 percent during a sale. This event would cause a movement along the demand curve, rather than a shift in the demand curve.


When the price of a good changes but other factors remain constant, it results in a movement along the demand curve. This is termed as a "change in quantity demanded."


So, if the price of cell phones goes down by 25 percent during a sale:


Increase in Quantity Demanded: There will be an increase in the quantity demanded for cell phones. At the lower price, more consumers will be willing and able to buy cell phones.


Movement Along the Curve: This change is represented by a movement from one point to another along the demand curve, moving downward (from a higher point to a lower point) to represent the increased quantity demanded at the lower price.


On the other hand, shifts in the demand curve are caused by non-price factors, such as changes in consumer preferences, income levels, prices of related goods (substitutes or complements), expectations about future prices, population or demographics, and so on. If one of these factors changes, then the entire demand curve would shift either to the right (increase in demand) or to the left (decrease in demand).

Consider a market that is in equilibrium. If it experiences a decrease in supply, what will happen?

Consider a market that is in equilibrium. If it experiences a decrease in supply, what will happen?

If a market that is in equilibrium experiences a decrease in supply (assuming no change in demand), the following will occur: Shortage: The decrease in supply will cause a shortage at the original equilibrium price, because the quantity supplied at that price will be less than the quantity demanded. Price Increase: Due to this shortage, there will be upward pressure on the price. As the price rises, the quantity demanded will decrease (due to the law of demand), and the quantity supplied will increase (due to the law of supply), until a new equilibrium is reached. New Equilibrium: The market will establish a new equilibrium at a higher price and a lower quantity than before. This is because the reduced supply has shifted the supply curve to the left, leading to a new intersection point with the demand curve at a higher price level and lower quantity. In summary, a decrease in supply, with demand held constant, will lead to an increase in the equilibrium price and a decrease in the equilibrium quantity in the market.


Suppose an economic boom causes incomes to increase. This will cause the

Suppose an economic boom causes incomes to increase. This will cause the demand for most goods and services to increase. The extent and direction of the change in demand will depend on the nature of the goods or services in question. Let's break this down:


  1. Normal Goods: For normal goods, an increase in income will lead to an increase in the quantity demanded, ceteris paribus (all other things being equal). This is because people can now afford to buy more of these goods. Examples of normal goods could include clothing, electronics, and restaurant meals.
  2. Inferior Goods: For inferior goods, an increase in income could lead to a decrease in the quantity demanded. Inferior goods are those for which demand decreases as income increases, ceteris paribus. Examples might include budget or no-brand products, which people might buy less of as their income increases because they can now afford higher-quality substitutes.
  3. Luxury Goods: These are a subset of normal goods for which demand might increase more than proportionally as income increases. Luxury items like high-end cars, designer clothing, and expensive vacations might see a surge in demand as more people can now afford them.
  4. Interest Rates: If the economic boom is accompanied by inflationary pressures, central banks might raise interest rates to counteract this. Higher interest rates could deter borrowing and dampen spending on interest-sensitive goods like houses and cars. However, if inflation remains tame and interest rates stable, then this might not be a significant factor.
  5. Investment: Businesses might anticipate the increased demand for goods and services and could therefore increase their investments in capital goods to boost production capacity.
  6. Savings: While some people will increase their consumption as their income grows, others might decide to save more, especially if they perceive the economic boom as temporary.
  7. Import and Export Dynamics: An increase in incomes and consumption might lead to an increase in imports if domestic production cannot meet the heightened demand or if foreign goods are perceived as more desirable. On the other hand, a booming economy might also increase the demand for the country's exports, potentially improving the trade balance, depending on the elasticity of demand for these exports.
  8. Government Revenue and Expenditure: With a booming economy and higher incomes, the government might collect more in taxes, especially if the tax system is progressive. This could lead to increased government spending or a reduction in public debt.


In sum, an economic boom leading to increased incomes generally results in an increased demand for goods and services. However, the actual outcome will vary based on various economic, societal, and individual factors.

Consider the market for corn. Indicate whether each of the following events will cause a shift in the supply curve or a movement along the curve. If it will cause a shift, specify the direction. A drought hits corn-growing regions:

Consider the market for corn. Indicate whether each of the following events will cause a shift in the supply curve or a movement along the curve. If it will cause a shift, specify the direction. A drought hits corn-growing regions:



Answer:  Leftward shift of supply