The relationship between the consumer's expectations and the product's ________ determines whether the buyer is satisfied or dissatisfied with a purchase.

The relationship between the consumer's expectations and the product's ________ determines whether the buyer is satisfied or dissatisfied with a purchase.

A) perceived performance
B) brand personality
C) recognition
D) consumer market
E) service quality


Answer: A) perceived performance

After purchasing a product, the consumer will be satisfied or dissatisfied and will engage in ________.

After purchasing a product, the consumer will be satisfied or dissatisfied and will engage in ________.

A) need recognition
B) alternative evaluation
C) postpurchase behavior
D) product expectations
E) information searches


Answer: C) postpurchase behavior

Generally, the consumer's purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. Which of the following is one of these factors?

Generally, the consumer's purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. Which of the following is one of these factors?

A) postpurchase behavior
B) attitude of others
C) cognitive dissonance
D) alternative evaluation
E) new product adoption


Answer: B) attitude of others

Marketers describe the way the consumer processes information to arrive at brand choices as ________.

Marketers describe the way the consumer processes information to arrive at brand choices as ________.

A) alternative evaluation
B) information search
C) purchase decision
D) situational factors
E) post-purchase dissonance


Answer: A) alternative evaluation

The information sources that are most effective at influencing a consumer's purchase decision are ________. These sources legitimize or evaluate products for the buyer.

The information sources that are most effective at influencing a consumer's purchase decision are ________. These sources legitimize or evaluate products for the buyer.

A) commercial
B) public
C) experimental
D) personal
E) social


Answer: D) personal

If the consumer's drive is strong and a satisfying product is near at hand, the consumer is likely to buy it then. If not, the consumer may store the need in memory or undertake a(n) ________.

If the consumer's drive is strong and a satisfying product is near at hand, the consumer is likely to buy it then. If not, the consumer may store the need in memory or undertake a(n) ________.

A) brand personality
B) alternative evaluation
C) postpurchase behavior
D) information search
E) product adoption


Answer: D) information search