A massive effort dubbed as "Moses Project" is underway in Venice in order to:

A massive effort dubbed as "Moses Project" is underway in Venice in order to:

A) promote passive tourism.
B) reduce the number of billboards on historic sites.
C) provide biblical information to tourists.
D) prevent flooding.
E) modernize accommodations.


Answer: D) prevent flooding.

Coca-Cola billboards were recently put up near the Piazza San Marco in Venice, which has numerous historical landmarks. The major reason for allowing the billboards at a prominent historical site is:

Coca-Cola billboards were recently put up near the Piazza San Marco in Venice, which has numerous historical landmarks. The major reason for allowing the billboards at a prominent historical site is:

A) Coke is a very popular drink in Italy.
B) to introduce an American product in an emerging market.
C) severe lack of funds for historic renovation.
D) aesthetic.
E) global marketing.


Answer: C) severe lack of funds for historic renovation.

Despite the fact that the American team advanced to the semi-finals in South Africa, the game is much more popular in other parts of the world. There is an effort to make soccer popular in the United States, and many fashion brands are interesting in marketing their products which pertain to soccer and other sports. Considering this aspect which of the following statements is incorrect?

Despite the fact that the American team advanced to the semi-finals in South Africa, the game is much more popular in other parts of the world. There is an effort to make soccer popular in the United States, and many fashion brands are interesting in marketing their products which pertain to soccer and other sports. Considering this aspect which of the following statements is incorrect?

A) In the United States, 2010 World Cup merchandise such as T-shirts was available at Walmart.
B) FIFA is the only global marketer seeking revenue growth by boosting soccer's popularity in America.
C) Yves Saint Laurent designer was selling merchandise with soccer related embossed emblems.
D) The fall 2010 collection of designer clothes included "FIFA Heritage Tees" with logos on shirts.
E) FIFA has chosen Total Apparel Group (TAG) to boost soccer's visibility and popularity among Americans.


Answer: E) FIFA has chosen Total Apparel Group (TAG) to boost soccer's visibility and popularity among Americans.

Which of the following is true about "coffee culture" in England?

Which of the following is true about "coffee culture" in England?

A) Starbucks has been unsuccessful in its attempt to change the Brits' preference for tea.
B) American entrepreneurs found success in England with the Seattle Coffee Company which Starbucks later acquired.
C) Starbucks succeeded in England only after changing the company's name to Seattle Coffee Company.
D) Starbucks-style coffee shops have been a flop because tea culture is too deeply engrained.
E) Starbucks has been successful in England since it started selling beer.


Answer: B) American entrepreneurs found success in England with the Seattle Coffee Company which Starbucks later acquired.

The ________ the level of environmental sensitivity for a given product, the ________ the need for managers to address country-specific economic, regulatory, technological, social and cultural environmental conditions.

The ________ the level of environmental sensitivity for a given product, the ________ the need for managers to address country-specific economic, regulatory, technological, social and cultural environmental conditions.

A) greater; greater
B) lower; greater
C) greater; lower
D) lower; lower
E) stronger; greater


Answer: A) greater; greater

Which of the following is arranged starting with the highest level of environmental sensitivity and ending with the lowest level?

Which of the following is arranged starting with the highest level of environmental sensitivity and ending with the lowest level?

A) food→computers→integrated circuits
B) integrated circuits→food→computers
C) integrated circuits→computers→food
D) computers→food→integrated circuits
E) none of the above


Answer: A) food→computers→integrated circuits