Which of the following correctly states McDonald's approach to standardization and adaptation of the marketing mix?

Which of the following correctly states McDonald's approach to standardization and adaptation of the marketing mix?



A) McDonald's standardizes some product elements and adapts others.
B) McDonald's standardizes some place elements and adapts others.
C) McDonald's standardizes some promotion elements and adapts others.
D) McDonald's standardizes some price elements and adapts others.
E) all of the above


Answer: E) all of the above


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