The _____ and the television have become major communications media in most countries, due to their inherent entertainment value.

The _____ and the television have become major communications media in most countries, due to their inherent entertainment value.

A) Newspapers
B) Radio
C) The Internet
D) Billboards
E) Cinema halls


Answer: Radio

In the case of international advertising, which of the following is one of the major barriers to effective communication through advertising?

In the case of international advertising, which of the following is one of the major barriers to effective communication through advertising?

A) Language
B) Politics
C) Religion
D) Education
E) Government legislature


Answer: Language

Problems of literacy, media availability, and types of media create challenges in the communications process at the _____ step.

Problems of literacy, media availability, and types of media create challenges in the communications process at the _____ step.

A) message selection
B) encoding
C) feedback
D) decoding
E) noise identification


Answer: encoding

In which step of the international communications process is the message from the source converted into effective symbolism for transmission to a receiver?

In which step of the international communications process is the message from the source converted into effective symbolism for transmission to a receiver?

A) Selecting a message
B) Encoding
C) Selecting a message channel
D) Decoding
E) Identifying the sources of noise


Answer: Encoding

In an international communication process carried out by a company, the sales force of the company that conveys the encoded message to the intended receiver acts as a(n) _____.

In an international communication process carried out by a company, the sales force of the company that conveys the encoded message to the intended receiver acts as a(n) _____.

A) decoder
B) source of noise
C) receiver
D) message channel
E) information source


Answer: message channel

During which step of the international communications process does the receiver of the message interpret symbolism transmitted from the information source?

During which step of the international communications process does the receiver of the message interpret symbolism transmitted from the information source?

A) Selecting a message
B) Encoding
C) Selecting a message channel
D) Decoding
E) Identifying the sources of noise


Answer: Decoding