Marketing Chapter 11
Showing posts with label Marketing Chapter 11. Show all posts
Showing posts with label Marketing Chapter 11. Show all posts

NutriOats, an oatmeal cookie product, has been in the market for more than seven years and is now in its decline stage. In this case, which of the following strategies would be successful in marketing NutriOats?

NutriOats, an oatmeal cookie product, has been in the market for more than seven years and is now in its decline stage. In this case, which of the following strategies would be successful in marketing NutriOats?



a. Lengthen the product line.

b. Focus on adding new users.

c. Spend heavily on advertising to educate consumers about the product's benefits.

d. Eliminate all nonessential marketing expenses and let sales decline.



Answer: d. Eliminate all nonessential marketing expenses and let sales decline.

Atwood Furnishers is experiencing a period when their sales are increasing at a slower rate. The company realizes that new users cannot be added indefinitely and that, sooner or later, its market will approach saturation. Which stage is the company now entering?

Atwood Furnishers is experiencing a period when their sales are increasing at a slower rate. The company realizes that new users cannot be added indefinitely and that, sooner or later, its market will approach saturation. Which stage is the company now entering?



a. End of the decline stage

b. End of the introductory stage

c. Beginning of the growth stage

d. Beginning of the maturity stage



Answer: d. Beginning of the maturity stage

Magnira Corp. is an apparel company. After a slow start, it saw a steep rise in the number of its customers and a remarkable increase in its profits. However, with the launch of competing apparel manufacturers in the market, the profits of Magnira have started declining. To sustain its growth in the market, the managers of Magnira should

Magnira Corp. is an apparel company. After a slow start, it saw a steep rise in the number of its customers and a remarkable increase in its profits. However, with the launch of competing apparel manufacturers in the market, the profits of Magnira have started declining. To sustain its growth in the market, the managers of Magnira should



a. focus on primary demand stimulation rather than advertising the brand.

b. shift to aggressive brand advertising and open new branches of its stores.

c. advise top management to reduce the number of employees in the company.

d. distribute the company's products at limited outlets.



Answer: b. shift to aggressive brand advertising and open new branches of its stores.

A new range of organic confectionary was introduced by Bounty Foods. The company is forced to give its dealer high margins and also needs to invest heavily in advertising. Their production costs are also high. In which PLC stage is the company most likely to be?

A new range of organic confectionary was introduced by Bounty Foods. The company is forced to give its dealer high margins and also needs to invest heavily in advertising. Their production costs are also high. In which PLC stage is the company most likely to be?



a. Introductory stage

b. Growth stage

c. Maturity stage

d. Decline stage



Answer: a. Introductory stage

Marketing costs are high in the introductory stage of the product life cycle because

Marketing costs are high in the introductory stage of the product life cycle because



a. product design changes become stylistic rather than functional.

b. high dealer margins are often needed to obtain adequate distribution.

c. manufacturers scramble to sign up dealers and distributors.

d. emphasis is given to communicating the differences among brands in the market



Answer: b. high dealer margins are often needed to obtain adequate distribution.

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