Magnira Corp. is an apparel company. After a slow start, it saw a steep rise in the number of its customers and a remarkable increase in its profits. However, with the launch of competing apparel manufacturers in the market, the profits of Magnira have started declining. To sustain its growth in the market, the managers of Magnira should
a. focus on primary demand stimulation rather than advertising the brand.
b. shift to aggressive brand advertising and open new branches of its stores.
c. advise top management to reduce the number of employees in the company.
d. distribute the company's products at limited outlets.
Answer: b. shift to aggressive brand advertising and open new branches of its stores.