In the context of business customers, which of the following statements is true of institutional purchasers?
a. They buy finished goods and resell them for a profit.
b. They carry thousands of items in stock and employ
sales forces to contact business customers.
c. They buy business goods and incorporate them into
products they produce.
d. They seek to achieve goals other than the standard
business goals of profit.
Answer: d. They seek to achieve goals other than the standard business goals of profit.