Ben, a working professional, buys a car to travel to work every day. In this case, the car is an example of a(n) _____.
a. business product
b. industrial product
c. intermediate product
d. consumer product
Answer: d. consumer product
Marketing MCQ
Marketing Chapter 18
Ben, a working professional, buys a car to travel to work every day. In this case, the car is an example of a(n) _____.