Which of the following is true of merchant wholesalers?
a. They get a fee or a commission from the producer based on sales volume.
b. They primarily provide form utility to the consumer.
c. They take title to the goods they sell.
d. They get a fee or a commission from the producer based on sales volume.
Answer: c. They take title to the goods they sell.
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Marketing Principles Chapter 14
- Organizations that take title to the products and facilitate the movement of products and services from the manufacturer to producers, resellers, governments, institutions, and retailers are known as ________ .
- ______ are the channel members that sell directly to consumers as their primary function.
- Which of the following is a logistical function provided by the intermediaries in a marketing channel?
- Which of the following best describes intermediaries taking title to the product?
- Horizontal conflict is often found when:
- ________ are intermediaries who do not take title to a product but facilitate its sale from producer to end user by representing retailers, wholesalers, or manufacturers.
- A(n) ________ is a business where the operator is granted a license to operate and sell a product under a larger supporting organization.
- _______ refers to the increase in customer satisfaction gained by making a good or service available when needed.
- For consumer products, a ________ is commonly used for low- cost items that are frequently purchased, such as candy, cigarettes, and magazines.
- The amount of money the retailer makes as a percentage of sales after the cost of goods sold is subtracted is known as the ________ .
- _______ are non-physical, often electronic, channels that facilitate the unique market access of products and services.
- Shopping without visiting a store is called ________ .
- _______ are large, departmentalized, self- service retailers that specialize in food and some nonfood items.
- In retailing, a(n) ________ is part of a group of the same stores owned and operated by a single organization.
- The process of discovering patterns in large data sets for the purposes of extracting knowledge and understanding human behavior is known as ________ .
- ______ is a situation that occurs when one marketing channel member intentionally affects another member's behavior.
- In the business markets, industrial distributors are frequently used by:
- In retailing, a(n) ________ is part of a group of the same stores owned and operated by a single organization.
- The usefulness of a good or service as a function of the location at which it is made available contributes to the ________ of the product.
- The ________ functions of a marketing channel involve contacting and communicating with prospective buyers to make them aware of existing products.
- Which of the following is a difference between a department store and a specialty store?
- A retailer, who is willing to swap the desired product for some amount of money the consumer is willing to reasonably give, creates ________ in doing so.
- The tendency to offer a wide variety of nontraditional goods and services under one roof is called ________ .