List each aspect of the company's macro-environment.

1. Demographic Environment

2. Economic Environment

3. Natural Environment

4. Technological Environment

5. Political Environment

6. Cultural Environment

What are the most important cultural values of a society (company's macro-environment)?

1. people's view of:
2. themselves
3. organizations
4. nature
5. others
6. society (should patriotism be used to sell products?)
7. the universe

8 of the Consumer, Cultural trends in the Macroenvironment are.

1. Paradox- life is getting better and worse at the same time

2. Trust not- consumer confidence has dropped for groups that used to be "honorable"

3. Go it alone

4. Intelligence does count

5. No sacrifices- give up taste?

6. Stress is hard to beat- get enough sleep

7. Reciprocity is the way to go

8. Me-2- the desire to live in a world built by me, not by you

What is a company's Cultural Macroenvironment?

Answer: forces that affect a society's basic values, perceptions, preferences and behavior

What events have caused an increase in interest in Ethics and Social Responsibility?

1. Entron, Worldcom,
2. concerns about the environment

Why has business legislation been enacted?

- Protect companies from each other

- protect consumers from unfair business practices

- protect the interests of society