____ signage is placed closer to the merchandise and is intended to give details about specific merchandise items.

a. Fixture

b. Directional

c. Point-of-sale

d. Price/info

e. Category

Answer: C

____ signage is usually smaller, since it is intended to be seen from a shorter distance and is located on or close to the fixture itself.

a. Fixture

b. Directional

c. Point-of-sale

d. Price/info

e. Category

Answer: E

____ signage consists of large signs that are usually placed fairly high, so they can be seen throughout the store.

a. Fixture

b. Directional

c. Point-of-sale

d. Price/info

e. Category

Answer: B

In general, the largest in-store signage is usually:

a. logo signage at the rear of the store.

b. directional and departmental signage.

c. signage comparing the store's prices to competitors.

d. signage that points out the product's features.

e. point-of-sale signage.

Answer: B

____ signage describes the merchandising mission, customer-service policies, and other messages on behalf of the retail institution, such as "Lowest Price Guaranteed."

a. Mission signage

b. Store signage

c. Category signage

d. Institutional signage

e. Policy signage

Answer: D

Which of the following is NOT part of a retailer's visual communications program?

a. Store name and logo

b. Background music

c. Institutional signage

d. Directional and category signage

e. Lifestyle graphics

Answer: B