Marketing MCQ Retailing Chapter 13 ____ signage is usually smaller, since it is intended to be seen from a shorter distance and is located on or close to the fixture itself.

____ signage is usually smaller, since it is intended to be seen from a shorter distance and is located on or close to the fixture itself.

Retailing Chapter 13

____ signage is usually smaller, since it is intended to be seen from a shorter distance and is located on or close to the fixture itself.

a. Fixture

b. Directional

c. Point-of-sale

d. Price/info

e. Category

Answer: E

Marketing MCQ

____ signage is usually smaller, since it is intended to be seen from a shorter distance and is located on or close to the fixture itself.

____ signage is usually smaller, since it is intended to be seen from a shorter distance and is located on or close to the fixture itself.

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