Which is the most commonly used measure in media planning?
A) reach
B) opportunity to see (OTS)
C) gross rating points (GRP)
D) cost per thousand (CPM)
Answer: B) opportunity to see (OTS)
Which is the most commonly used measure in media planning?
Showing posts with label Which is the most commonly used measure in media planning?. Show all posts
Showing posts with label Which is the most commonly used measure in media planning?. Show all posts
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