Fans of Vancouver's professional hockey and football clubs can buy team merchandise through a new catalogue retailer called Team BC. The company is trying to figure out how to increase awareness and ensure that fans are anticipating their receipt of this catalogue. Executing this goal would most likely involve the __________ element of the marketing mix.

Fans of Vancouver's professional hockey and football clubs can buy team merchandise through a new catalogue retailer called Team BC. The company is trying to figure out how to increase awareness and ensure that fans are anticipating their receipt of this catalogue. Executing this goal would most likely involve the __________ element of the marketing mix.

Fans of Vancouver's professional hockey and football clubs can buy team merchandise through a new catalogue retailer called Team BC. The company is trying to figure out how to increase awareness and ensure that fans are anticipating their receipt of this catalogue. Executing this goal would most likely involve the __________ element of the marketing mix.




A) price
B) process
C) place
D) production
E) promotion






Answer: E


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