After Emily purchased an XBOX game console for Christmas, she noticed a review of the product in Business 2.0 magazine. Jon, who says he read the same magazine, but owns a Playstation unit, did not notice the review. Which of the following terms most likely explains why one magazine reader saw the review and the other did not?

After Emily purchased an XBOX game console for Christmas, she noticed a review of the product in Business 2.0 magazine. Jon, who says he read the same magazine, but owns a Playstation unit, did not notice the review. Which of the following terms most likely explains why one magazine reader saw the review and the other did not?



A) adaptive behavior
B) selective comprehension
C) subliminal perception
D) selective exposure
E) selective encounter



Answer: D


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