If, after buying a product, the customer is anxious about the choice s/he made - this is called:

If, after buying a product, the customer is anxious about the choice s/he made - this is called:

If, after buying a product, the customer is anxious about the choice s/he made - this is called:



A) Post purchase behavior
B) Cognitive dissonance
C) Comparative tension
D) Buyer's remorse
E) Dissatisfaction



Answer: B


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