Marketing MCQ
Marketing
In 2001, Gulfstream Aerospace Corp. sold three Gulfstream V business jets to the Israeli Ministry of Defense for use as Special Electronic Mission Aircraft. One of the hardest jobs the Gulfstream sales team had to perform during the negotiations was to convince the _____ they should be allowed to present the information about Gulfstream planes to the other people in the buying centre who were taking the role of buyers, users, deciders, and influencers.
In 2001, Gulfstream Aerospace Corp. sold three Gulfstream V business jets to the Israeli Ministry of Defense for use as Special Electronic Mission Aircraft. One of the hardest jobs the Gulfstream sales team had to perform during the negotiations was to convince the _____ they should be allowed to present the information about Gulfstream planes to the other people in the buying centre who were taking the role of buyers, users, deciders, and influencers.
In 2001, Gulfstream Aerospace Corp. sold three Gulfstream V business jets to the Israeli Ministry of Defense for use as Special Electronic Mission Aircraft. One of the hardest jobs the Gulfstream sales team had to perform during the negotiations was to convince the _____ they should be allowed to present the information about Gulfstream planes to the other people in the buying centre who were taking the role of buyers, users, deciders, and influencers.
A) gatekeepers
B) busybodies
C) whistleblowers
D) obstructionists
E) power-brokers
Answer: A
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