Marketing MCQ Marketing When Martin attended his first statistics class, he realized he ought to buy a calculator or else he would be unable to do his assignments. In which stage of the consumer purchase decision process was Martin in when he logged on to Future Shop's website to gather facts?

When Martin attended his first statistics class, he realized he ought to buy a calculator or else he would be unable to do his assignments. In which stage of the consumer purchase decision process was Martin in when he logged on to Future Shop's website to gather facts?

Marketing

When Martin attended his first statistics class, he realized he ought to buy a calculator or else he would be unable to do his assignments. In which stage of the consumer purchase decision process was Martin in when he logged on to Future Shop's website to gather facts?

A) information search
B) problem recognition
C) purchase behavior
D) alternative evaluation
E) pre-purchase cognition

Answer: A

Marketing MCQ

When Martin attended his first statistics class, he realized he ought to buy a calculator or else he would be unable to do his assignments. In which stage of the consumer purchase decision process was Martin in when he logged on to Future Shop's website to gather facts?

When Martin attended his first statistics class, he realized he ought to buy a calculator or else he would be unable to do his assignments. In which stage of the consumer purchase decision process was Martin in when he logged on to Future Shop's website to gather facts?

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